Social Media Strategies
OutsideIn Strategies partners with Film Annex and their Film Annex Buzz social media platform to extend clients reach and traffic in social and traditional media. It acts as a brand or company's "Mission Control" and it functions as a Lead Generation Machine. No matter how brilliant and talented you, your brand or your company may be, you won't be amply appreciated by your "stakeholders" until the outside world recognizes you.
The Film Annex Buzz platform reaches 12 million unique viewers per month and up to 30 million videos are watched each month. Implementing an effective social media strategy is an ongoing process, and Film Annex Buzz delivers the following core elements:
- Creating the Buzz - Niche content is the key driver of Social Media. It is the food of Social Media that gets "consumed" by followers, shareholders, and stakeholders of your company or brand. We work with our clients to create and maintain highly relevant, timely, engaging, and provocative niche content that will attract followers and bring them back for more.
- Spreading the Buzz - Film Annex Buzz Drives Traffic - The Film Annex platform is a proprietary technology that has a unique abilty to drive traffic to client specific websites. YouTube and Vimeo do not have this ability. Next we have a variety of distribution platforms that we use to create a staged approach for our WideThenNarrow distribution, spreading the "Buzz" about your company or brand. We achieve this through a proprietary process and the Film Annex platform receives over 12 million unique visitors per month as verified by Quantcast. Next we follow wide distribution with very narrow distribution using a proprietary targeting technology via our partnership with UpGraded Strategies.
- Engaging the Buzz - We actively engage directly with bloggers, investors, target clients/customers, and other interested "stakeholders" in your company or brand. This leads to increased publicity, name recognition, brand awareness, and positive juice.
- Trolling and Mining the Buzz - We monitor web conversations and content for interesting and relevant buzz about your brand or company, and we efficiently collect enormous amounts of data and leads that can provide sales prospects and insights into both strategic and tactical decision making.
- Leveraging the Buzz - After we troll and mine the Buzz, we analyze all that data and provide actionable recommendations to strategically position companies and C.E.O.'s as Thought Leaders in their industries, sought after by clients, analysts, and other stakeholders.